Via Baloto


Colombia is an attractive eCommerce market in Latin America, with a population of around 48 million people, the market is in its development phase and expected to grow. The eCommerce activity in Colombia is heavily influenced by bank transfers and cash payments. We offer the cash payment method Via Baloto to help merchants take advantage of the growing eCommerce market.

Using Via Baloto, customers can make offline payments that can be paid by cash at any of their branch stores. Via Baloto has over 14,000 payment locations.

Colombia is an eCommerce market that is growing in Latin America. Internet access and smartphone use have improved their penetration in eCommerce and increased their impact in the market. However, people still hesitate to use credit cards which means that the market has not reached its maximum potential. That is why merchants benefit themselves by adding local payment options that are familiar and trustworthy for consumers.

How DirectPayEU Works

Product Description


Product Process

When consumers decide to pay with Via Baloto they will receive a voucher at the moment of checkout. This voucher will contain a payment code and the consumer can take this voucher to a branch store and pay by their preferred method.

Product Sheet


Countries Supported


Merchant advantages

Enter markets with low credit card coverage
Lower risk of returns
Payment option familiar to the consumer
Trusted buying process
Increase sales
Accept more than just credit cards

Consumer advantages

Trusted payment method
No credit or debit card needed
Convenient, reliable, simple and secure
Access to more products and services
Language and currency localization
Simplified shopping experience

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